Deepa Prahalad is an author, speaker and innovation/design strategy consultant with an emphasis on emerging markets and social innovation. She has worked with start-ups and large multinationals. She co-authored the book, Predictable Magic: Unleash The Power of Design Strategy To Transform Your Business, which was selected by Fast Company as one of the “Best Design Books of the Year.” She is also a frequent blogger on the Huffington Post, Harvard Business Review, and other publications.
Selected by Fast Company as one of the
"Best Design Books of the Year"
Deepa Prahalad co-authored Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, introducing Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the book covers everything from research to strategy, implementation to consumer experience. It also demonstrates Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll learn how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people… touch them… move them... time and again.
See what clients and colleagues are saying about Deepa and her work on social strategy and impact.